Episode 6: Job Mapping and the JTBD toolkit with Jim Kalbach

Anyone in the Jobs-to-be-done space by now surely knows his name and work but it’s worth pointing it out. He is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard. He has written 3 books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The Jobs To Be Done Playbook (Rosenfeld, 2020). He is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, trainings, and content. Jim blogs at experiencinginformation.com and tweets under @jimkalbach.

Referenced on the show:

The JTBD Playbook, Jim Kalbach

Mapping Experiences, Jim Kalbach

What Customers Want, Anthony Ulwick

Value Proposition Design, Alex Osterwalder