Product Quest Podcast

The Product Quest Podcast follows Jonathan Edwards, Scott Burleson and Yann Wermuth on their quest to the land of product excellence. Along with their guests, they bring together topics, tools and cutting-edge approaches that help companies develop products that customers will buy and love.

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Monday Apr 08, 2024

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale.
He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.

Monday Mar 25, 2024

Today, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young,  UNESCO - and today with her own consultancy, Enlexis.
Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product managers and leaders face - is the uncertainty with how their customers make decisions.

Monday Mar 04, 2024

Today we’ll be chatting to Greg Larking who calls himself a business punk. From what I can see the emphasis is on both: business and punk.
He predicted the subprime financial crisis in 2006 and worked as a director of product innovation at Bloomberg. Now he advises companies such as Google, PWC, Uber, Sky and other Fortune 500 companies to launch transformative products and empower entrepreneurs. He has also built a vetted, invite only community of 200 business punks around the world called Punks & Pinstripes and he's written a book “This might get me fired”. 
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Sunday Feb 18, 2024

In this episode, Jonathan Edwards, Yann Vermuth, and Scott Burleson talk to Professors Daniel Trabucchi and Tommaso Buganza from the School of Management at Politecnico di Milano about their book "Platform Thinking" (more at: They talk about the different kinds of platforms and how platform thinking can be used to think about businesses and foster innovation.
You will learn how renowned companies, such as Uber, Airbnb, Apple, and Google, but also others are revolutionizing the industry by leveraging platform models in unique ways.
How can platform thinking lead to strategic opportunities? and how can traditional businesses' develop their own platforms?
Gaining insight into the true nature of platform-based businesses helps foster innovation and creativity, and to develop new avenues for your business.
Tune in to this episode and start your journey on the path of platform thinking!

Monday Jan 08, 2024

Many listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might be useful in the context of the Jobs-to-be-done philosophy and practice. The second one is more general: What customer jobs might AI help address? When we think about a company context: What jobs is AI well suited to do? It’s the PQP-Team only this time and we jump right in.

Monday Dec 11, 2023

Our guest today, Eckhart Boehme, is a strategy consultant and the developer of the Customer Progress Design method. He is the co-creator of the Wheel of Progress, a canvas based on JTBD and inspired by Bob Moesta's 4 forces model. More recently Eckhart has been experimenting with AI tools and has developed an AI-based app that helps with analyzing customer interviews and processing the data.
Eckhart is also an expert on Clayton Christensen's work and prior to becoming an independent consultant, he worked at Microsoft for over 18 years.
Eckhart is the founder and managing director of Unipro Solutions (website: You can also find additional information about his tool, the Wheel of Progress, which we will discuss today at in one word.

Monday Nov 27, 2023

Wermuth and Jonathan Edwards. 
Today, we welcome our special guest, Dan Adams. Dan is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth.  He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame. 
He has also recently published another book, “Business Builders,” which will be our topic for today.

Monday Nov 13, 2023

Today we will dive into the challenges of becoming and being a Product manager with Dr. Bart Jaworski. Bart is a Senior Product Manager at StepStone, he has worked as a Senior Product Manager at Microsoft and is a LinkedIn Top Product Management Voice. Through his online courses on he has trained over 18.000 people in various aspects of Product Management – from how to land a PM job to running Design Sprints and much more.

Monday Nov 06, 2023

In our podcast we often talk about innovation frameworks, models, theories and so on. While these topics are important, innovation success also depends A LOT on people and how they collaborate – or not. With our guest Sebastian Hamers of human insight, we want to talk about people and how they are best put together to achieve high innovation performance teams.
Sebastian has worked in and studied innovative entrepreneurship and business development in depth. Be it at the University of Twente and hop to spin out patents and technologies developed there. He worked at a Growth Accelerator Program before joining human insight where he is the managing partner.

Monday Oct 16, 2023

Today, we welcome our special guest….and our first repeat guest, Leah Tharin. And, well well well, where to begin? 
Last January, I was captivated by Leah’s writing on a topic that I knew nothing about, Product Led Growth even as I myself lead Product for The AIM Institute.. 
In getting up to speed, I found Leah’s writing to be concise, educational, entertaining, sometimes irreverent, often funny, but always…USEFUL. And I’m not the only one. 
She had 12k followers on LinkedIn when I reached out to her in January. I think it was around 15k by the time she appeared on the podcast. Today she’s over 34k and by the time you crazy people hear this episode, I expect she’ll be over 40k. 
And… as a result…, Leah has created some new opportunities for herself recently. And we are certain to get into that. 



This Podcast is produced by the trio that consists of Scott Burleson, Jonathan Edwards and Yann Wermuth. The three share a passion for the Jobs-to-be-done philosophy, innovation and continuously improving. 

Ideas, suggestions? Then write us at [email protected]

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