Episode 2: JTBD and the arts with Ruth Hartt

In this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.

Ruth regularly blogs at https://www.cultureforhire.com , be sure to follow her on Twitter @ruth_hartt or find her on LinkedIn for constant insights and surprises for JTBD marketing in the artworld.

Referenced on the show:

Innovator’s Solution, Clayton Christensen

Competing Against Luck, Clayton Christensen

Demand-Side Sales, Bob Moesta

Art of Relevance, Nina Simon 

Nina Simon Art of Relevance Ted Talk

Marketing Rebellion, Mark Schaefer