Episode 12: Katerina Kozludzhova and the Discipline of Innovation

Today, we welcome our special guest, Katerina Kozludzhova. Katerina is an experienced product manager who became so enthusiastic about innovation, she went on to get a PhD, with her dissertation on the commercialization of software innovations. 

Today, she is the Chief Assistant Professor of Business Innovations at Plovdiv University in Bulgaria where she teaches courses on innovation, creativity, design thinking, product development, and commercialization. 

She’s the author of the book, “Business Innovation,” which we are certain to get into today.

Referenced on the show:

Business Innovation, Katerina Kozludskova 

The personal MBA, Josh Kauffman

The Innovator’s DNA, Jeff dyer

Innovator’s Dilemma, Clayton Christensen

Oslo Manual, OECD

Diffusion of Innovations, Everett Rogers

Qualtrics Survey Software